Panache Website

Morplan Ltd rescued the Panache brand in 2017 in order to bolster its product range but also gain access to a ‘higher-end’ clientele.

One of the goals was to ensure a consist look and feel across all mediums but to not develop or change it too drastically so as not to scare of their current customers.

A few years past and the brand, website and printed materials have become tired – left a few years behind the trend and by their competitors. A quick fix was suggested to revitalise the website – its fastest growing asset.
The goal here was to maintain the general look and feel of the site but to bring it inline with modern design styles.

To do this I applied a simple structure to the design using a column based layout. This would ensure that the positioning of the content throughout the website was consistent and professional.

I suggested a responsive monotone approach to their logo, a restricted colour scheme and a minimal design-theme for their adverts – aimed at allowing the hand crafted models to prevail.