Available for new projects
Multi-disciplined UX/UI Designer,
Digital Product Owner & Creative
Over two decades of in-house experience shaping digital products — from platform migrations and design systems to augmented reality and eCommerce optimisation. Design-led. Data-informed.
Currently at Morplan — leading UX, product & platform evolution.
Platform Migration · UX/UI · eCommerce
End-to-end digital transformation from IBM Websphere — delivering a mobile-first B2B/B2C hybrid with AI search, personalised recommendations, and AR product visualisation.
Innovation · UX/UI · AR
Bringing AR to B2B retail — customers visualise products in any space. Key lead generator connecting in-store and digital channels.
Design Systems · Figma
Brand book and asset library in Figma — colour tokens, typography, and components enabling rapid, consistent UI.
Project detail page — case study layout
Work / Platform Migration
Key outcomes