UX/UI Designer, Digital Product Owner & Creative.
Over two decades of in-house experience shaping digital products; from platform migrations and design systems to augmented reality and eCommerce optimisation. Design-led. Data-informed.
End-to-end digital transformation from IBM Websphere — delivering a mobile-first B2B/B2C hybrid with AI search, personalised recommendations, and AR product visualisation.
Bringing AR to B2B retail — customers visualise products in any space. Key lead generator connecting in-store and digital channels.
Brand book and asset library in Figma — colour tokens, typography, and components enabling rapid, consistent UI.
Project detail page — case study layout
Work / Platform Migration
Key outcomes