Hey! I’m Liam – a digital product designer crafting thoughtful, user-friendly experiences from Hertfordshire.
With over 20 years of experience in UX, UI, and digital design, I turn complex challenges into simple, elegant solutions.
From big-picture strategy to pixel-perfect design, I help brands create digital products that feel as good as they look.
UX Design
Full product lifecycle from discovery through to post-launch optimisation.
UI Design
Design systems, component libraries, and pixel-perfect interfaces in Figma.
Digital Design
Brand, graphic design, and creative problem-solving across digital channels.
eCommerce & Marketing
Platform migrations, CRO, and measurable improvements in conversion and AOV.
A little about me
I am a Digital Product Manager with a design-led mindset, combining strong visual sensibility with commercial and analytical thinking. My experience spans the full product lifecycle — from discovery and UX research through to UI design, front-end development, and post-launch optimisation.
Most of my career has been in-house, working closely with development, marketing, and commercial teams. I’ve led platform migrations, introduced augmented reality to B2B retail, built design systems in Figma, and driven measurable improvements in conversion, search visibility, and customer engagement.
I’m equally comfortable in a workshop facilitating user research as I am refining CSS, writing a product brief, or presenting a roadmap to the board.
Key Skills
- UX / UI Design
- eCommerce Platform Agnostic
- Product Lifecycle Ownership
- Digital Roadmap Strategy
- Wireframing & Prototyping
- Design Systems (Figma)
- Conversion Rate Optimisation
- Marketing & Sales
- Search Engine Optimisation
- AB Testing
- HTML / CSS / JS / XML
- Graphic Design
Tools & Software