Display Sense

Display sense are a company with 30+ years of retail heritage, supplying shop fittings and fixtures to small to medium business across the United Kingdom, Ireland and USA.

Originally, they were a catalogue first company which led towards a very small and basic website site to showcase their product range – I was tasked with transforming the look and feel of the company.

My initial goal was to ensure the their entire image database was complete with consistency in terms of: quality, style and variation.
Once this was complete I progressed to ensuring that the branding was consistently represented across a variety of mediums – print and digital.

With these solid foundations set in place I was then able to generate a ‘new’ look and feel to the companies website with four main goals to achieve: create an encapsulating visual experience, ensure the unique selling points were accessible, make an efficient user journey and enhance the websites SEO capabilities.

Alongside the inspiring imagery, I decided to propose a drastically reduce navigation menu. The concept here was to place less emphasis on the menu, which was previously a pure SEO driven beast, and centre the users focus on key ranges – getting the customer to larger product ranges quicker.

I have then suggested advertising key ranges within the menu using images again – this breaks the visual flow on the menu creating interest and intrigue.