A decline in sales lead to a discovery project in which I reviewed the CX route to a specific product alongside direct comparisons – the results headed towards the creation of a dedicated landing page.
A simple, but incredibly competitive product aimed at assisting the design process within the fashion industry – specifically in crafting bespoke garments. A generic PDP, ‘standard’ photography and a complicated route to item lead to a flat line in sales.
I took on the project and strived towards designing a unique customer experience which not only delivered key points visually, an informative video, direct comparison table and a unique promotion. I liaised with a industrial product photographer to capture 4 powerful images to highlight key points; shape, material, functions and durability. Utilising these images I created a bold landing page, precisely structured to encourage the customer to scroll and reach the comparison table.
