As a company, morplan offer a unique ‘vistaprint-like‘ service providing its customers to overprint many of their products within their vast product range. With all artwork created in-house and a fully fledged print shop at their head quarters the final piece to the puzzle was to create a desirable landing page which helped to relay the USP’s for this process.
Designed to be inspirational and informative this page showcases a variety of products, print finishes and pricing – with a mobile first design approach and the use of modern photography all of the key USP’s for this service.
Morplan Ltd rescued the Panache brand in 2017 in order to bolster its product range but also gain access to a ‘higher-end’ clientele.
One of the goals was to ensure a consist look and feel across all mediums but to not develop or change it too drastically so as not to scare of their current customers.
A few years past and the brand, website and printed materials have become tired – left a few years behind the trend and by their competitors. A quick fix was suggested to revitalise the website – its fastest growing asset. The goal here was to maintain the general look and feel of the site but to bring it inline with modern design styles.
To do this I applied a simple structure to the design using a column based layout. This would ensure that the positioning of the content throughout the website was consistent and professional.
I suggested a responsive monotone approach to their logo, a restricted colour scheme and a minimal design-theme for their adverts – aimed at allowing the hand crafted models to prevail.
Display sense are a company with 30+ years of retail heritage, supplying shop fittings and fixtures to small to medium business across the United Kingdom, Ireland and USA.
Originally, they were a catalogue first company which led towards a very small and basic website site to showcase their product range – I was tasked with transforming the look and feel of the company.
My initial goal was to ensure the their entire image database was complete with consistency in terms of: quality, style and variation. Once this was complete I progressed to ensuring that the branding was consistently represented across a variety of mediums – print and digital.
With these solid foundations set in place I was then able to generate a ‘new’ look and feel to the companies website with four main goals to achieve: create an encapsulating visual experience, ensure the unique selling points were accessible, make an efficient user journey and enhance the websites SEO capabilities.
Alongside the inspiring imagery, I decided to propose a drastically reduce navigation menu. The concept here was to place less emphasis on the menu, which was previously a pure SEO driven beast, and centre the users focus on key ranges – getting the customer to larger product ranges quicker.
I have then suggested advertising key ranges within the menu using images again – this breaks the visual flow on the menu creating interest and intrigue.
